Saturday, February 23, 2013

Find a Replica Rolex Watch that is just right for you

As the leading name in luxury wrist watches,Rolex Watch has been the pre-eminent symbol of performance and prestige for over a century.From a horological viewpoint, the brand of Rolex is one of the world's most self-sufficient manufactures, producing everything from an entire family of movements, to their own gold alloys. Rolex Watches enjoys unique independence in the luxury watches industry: under the aegis of the Wilsdorf Foundation, Swiss Rolex has the ability to develop itself unfettered by shareholders, pursuing unrestrained horological innovation, as well as a diverse range of charitable projects in the arts and humanities,science,and the environment. Replica Rolex watch continues to expand its long history of achievement and innovation with its precision instruments and perfect design.

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Sports Recreation

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The world we live in is growing increasingly fast-paced, stressful, and filled with responsibility. Because of this, everyone needs some time to relax and have some recreation. Our modern way of life also tends to be sedentary, and the meals we eat are often not very healthy. Exercise is a very important component in renewing us. For these reasons, sports recreation activities are some of the best recreation we can choose. There are many options for hobbies to provide sports recreation. You may even want to learn some new recreational sports skills.

Courses to learn new sports recreation skills can be found online and in larger cities. You can learn and participate in team sports through the local Y and other organizations. Team sports recreation activities you might like to participate in include softball, baseball, basketball, and sometimes soccer for younger people. Another team sport you might enjoy is bowling. Regardless of your skill level you can find a b owling team to have fun with.
Individual sports recreation activities you can learn and participate in include golf, tennis, running, aerobic dance, gymnastics, and horseback riding. Don't overlook bicycling and weight training too. Many of these sports can be learned at the local Y as well. For some of these, you'll want to have a friend to play against or share the exerience with. Many runners, for instance, like to run with a friend. And games like tennis and handball really need cooperation for best results.

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If you'd rather, you can learn about sports recreation skills online. You can find courses to teach almost any sport or activity you can think of including underwater hockey, fly-fishing, and para-gliding in the Alps! Of course, unless you can get some hands-on experience you'll only have the theories of the sport. Still, online courses are a good way to get a taste of different sports and recreational activities you might someday want to try out.

A really fun sports recreation game you might get a chance to play is ping pong. Ping pong, or table tennis as it is sometimes called, is played on a table with rubber coated paddles and extremely lightweight plastic balls. You must hit the ball with your paddle so that it strikes the table and clears the net before your opponent strikes it and bounces it back to you. One way to become more adept at ping pong and increase your chance of winning is to sometimes hit the ball harder than at other times. This keeps your op ponent guessing what you will do next.

Sports recreation activities are a great way to get exercise and relieve stress. They are also a lot of fun. Whether with friends or alone, everyone needs a favorite sports recreation to take part in.


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Improve the quality of life with Recreation therapy…


Stress, Fatigue, Depression, lack of confidence, deterioration in efficiency and different kinds of physical, mental and emotional disabilities have become a common problem now-a-days which affects all age groups and classes. The article tells you all about the management of such problems and advantages of Recreation therapy which is a permanent and safe way to soothe your mind, body and soul.

Recreational therapy plays a primary role in enhancing the quality of life and productivity . Enjoyable activities and social relations are significant in promoting the quality of life and productivity of the individual with a disability.

Recreation therapy is based upon a holistic framework that allows the focus to be on all aspects of improving an individual`s health and functioning. By providing structured and unstructured therapy driven services, recreation therapy may be used for Improving physical abilities, Building confidence, Promoting greater self reliance, Development and/or enhancement of leisure skills, Strengthened interpersonal skills, Development and/or enhancement of leisure awareness, Empowering veterans to advocate for positive self growth and change and finally Enrichment and creation of a meaningful, quality of life.

Recreation therapy is also known as diversional therapy as it provides treatment via recreation activities to deviate the people from their problems and ills. Using activities that range from arts and crafts, movement, and games to interaction with animals, the therapy help people improve their mental, physical, and emotional well-being and divert them to normal life. It helps individuals reduce depression, stress, and anxiety; recover basic motor functioning and reasoning abilities; build confidence; and socialize effectively so that they can enjoy greater independence and reduce or eliminate the effects of their illness or disability. In addition, the therapy help people with disabilities integrate into the community by teaching them how to use community resources and recreational activities.

Differing from recreation services, recreational therapy utilizes various activities as a form of active treatment to promote the independent physical, cognitive, emotional and social functioning of disabled people, as a result of trauma or disease. Enhancing current skills and facilitating the establishment of new skills for daily living and community functioning is the part of the recreation therapy.

Benefits of Recreation therapy -

The many benefits of recreation and leisure have been scientifically documented. These include improved physical fitness skills, reduced stress, an improved sense of self-confidence and self-reliance, and enhanced self-esteem. While traditional therapies tend to treat illness, recreation therapy can help to develop and maintain good health. In contrast to regimented exercise program, recreation therapy focuses on activities that address a person`s physical and emotional needs. For those with chronic conditions this is especially important, since physical abilities may change.
Persons with physical and mental disabilities often have difficulty with traditional rehabilitative therapies, so recreational therapy is a creative alternative. Through arts and crafts, sports and games, dance and other types of physical activity, a recreational therapist helps these persons learn skills that improve their physical stamina and emotional well-being in recreational therapy colle ges and institutions.

Services delivered by Trained Professionals -

Recreational therapy services are delivered by qualified professionals with training and education in therapeutic recreation/recreational therapy service delivery and professionally certified by the National Council for Therapeutic Recreation Certification (NCTRC).

Courses for certification in this field include physiology, abnormal psychology, medical terminology, patient assessment, activity planning, professional ethics, and the use of assistive devices. Activities are selected to achieve treatment goals, such as muscle strengthening or improved self-confidence, and to provide pleasure and satisfaction. Participants are encouraged to be involved in selecting the activities that bring the most enjoyment!

Recreational therapy services are delivered in a variety of settings depending on the needs of the consumer. Settings in which services are traditionally delivered include freestanding rehabilitation hospitals, rehabilitation units in general hospitals, long-term care, or skilled nursing facilities, substance abuse rehabilitation facilities, home healthcare services, and residential facilities for persons with disabilities.

Psychological expert Ms. Shaheen Khan states that our job is to devise and implement meaningful leisure activities for those who for one reason or another find it difficult to get actively involved in recreational pursuits. Therapists and Consultants work in nursing homes, day care centers, respite care facilities, schools, and hospitals and at the homes of individual clients. Our clients are children, adults and seniors. They may have some form of handicap or be frail from illnesses and/or age.

She further added that in acute health care settings, such as hospitals and rehabilitation centers, recreational therapists treat and rehabilitate individuals with specific health conditions, usually in conjunction or collaboration with physicians, nurses, psychologists, social workers, and physical and occupational therapists. In long-term and residential care facilities, recreational therapists use leisure activitiesespecially structured group programsto improve and maintain their clients' general health and well-being. They also may provide interventions to prevent the client from suffering further medical problems and complications.

Recreational therapists

Recreational therapists are certified professionals who work with doctors and rehabilitation specialists to assess a person`s abilities and design a plan of activities. Recreational therapists, also referred to as therapeutic recreation specialists, provide treatment services and recreation activities for individuals with disabilities or illnesses. Using a variety of techniques, including arts and crafts, animals, sports, games, dance and movement, drama, music, and community outings, therapists improve and maintain the physical, mental, and emotional well-being of their clients. Recreational therapists are different from recreation workers, who organize recreational activities primarily for enjoyment.

Recreational therapists offer individuals with disabilities the opportunity to resume normal life activities and to establish/re-establish skills for successful social integration. In addition, the therapist will employ treatment modalities which promote physical skill development, enhance feelings of well-being, foster successful experiences, facilitate continued involvement in the rehabilitation process, and establish new life activities for continued growth.

Cost Factor

A common barrier to participate in the recreational therapy is the cost since many people with disabilities live on limited income. However, recreation therapy does not have to be expensive. Some insurance may pay for a consultation with a recreational therapist, who can design a program involving low-cost activities. Local parks and recreation departments may have recreational therapists on staff and are generally within a person`s budget. Inexpensive treatments may include using arts and crafts, animals, sports, games, dance and movement, drama, music or community outings. Recreational therapy is a component of comprehensive rehabilitation. Such comprehensive rehabilitation services have proven to be cost-effective.

Recreation Services helping one and all -

Apart from the treatment being provided by therapists and consultants, now-a-days there are a number recreation services providing relaxation, pleasure and adding quality to the lives of the people who are not physically and emotionally disable or ill but still very much exhausted and bugged from the daily routine and hectic lifestyle.

As we all know that India presents a gamut of recreation activities, right from indulging in some exhilarating sports to participating in cultural activities. India offers a wide range of outdoor recreation activities. Trekking and Skiing in the Himalayas, White Water Rafting on the Ganges and Beas, Camel and Jeep safaris in the deserts of Rajasthan, Paragliding in Himachal, Watersports in Goa and Scuba Diving in Lakshwadeep and Andaman are just some of the options available to the people loving outdoor activities. In addition facilities for squash, table tennis, snooker, bowling alleys, golf, swimming and workouts are also easily available for the indoor recreation lovers. Organized activities in clubs and recreational centres may also include Aerobics, Bowling, Billiards, Golf, Aquatics (a work out in the pool), Karate and Taekwondo.

Aparna Shekhawat





Comparing the Top Four Personal Trainer Certifications


What Is a NCCA-Accredited Personal Trainer Certification?

These days, there are many different paths you can take to become a personal trainer. However, the most reliable and respected path you can take is to earn a certification from one of the organizations accredited by the National Commission for Certifying Agencies (NCCA). The NCCA was the first institution to offer accreditation in the fitness industry as a means for ensuring the public's safety, health and welfare. NCCA-accreditation also guarantees that all certified personal trainers will be nationally recognized by most gyms and fitness establishments. For more than 30 years, the NCCA has been a global leader in providing education, networking and advocacy resources to the credentialing community. It's not surprising, then, that NCAA-accredited personal trainer certifications are the most well-known and widely accepted credentials in the industry. The purpose of this article is to compare the four major providers of NCAA-accredited personal trainer certifications:

American Council on Exercise (ACE) National Academy of Sports Medicine (NASM) American College of Sports Medicine (ACSM) National Strength and Conditioning Association (NSCA)

Who Are the Top Providers of Personal Trainer Certification Programs?

Every personal trainer certification program has unique benefits to offer participants. In the following section, we'll discuss the important features and specific details of each of the four fitness organizations mentioned above. For your convenience, we've included a well-defined chart below so you can easily compare some of the major similarities and differences between each program.

ACE The American Council on Exercise (ACE) is a nonprofit organization that was established back in 1985. As one of the largest fitness certification, education and training organizations in the world, ACE has more than 50,000 certified professionals, and four accredited certification programs: Personal Trainer and Group Fitness Instructor, and two advanced fitness certifications the Advanced Health & Fitness Specialist and Lifestyle & Weight Management Coach. To become a personal trainer through ACE, you must be at least 18 years of age and hold an Adult CPR/AED Certificate. Program participants can take the exam in one of two ways: 1) traditional pen and paper method, which costs $219; or 2) computer-based exam, which runs at about $249. Candidates preparing for the ACE personal trainer certification exam are offered a wide range of study materials including free study coach program, manuals, practice tests, study guides, online courses, flashc ards, consultations and more. Discounted study bundles are available between $199-$579. Exam participants are given three hours to complete 150 questions. Once the individual passes the exam and becomes an ACE-certified personal trainer, he/she must renew their certification every two years by completing 2.0 CECs (20 hours of continuing education) and paying a standard renewal fee of $79.

NASM The National Academy of Sports Medicine has been around since 1987, and they too offer an official CPT (Certified Personal Trainer) credential. Similar to the ACE personal trainer certification, NASM programs requires participants to be at least 18 years of age and possess a valid CPR/AED Certificate. However, NASM credentials are a bit more costly than other fitness certification programs. Certification packages run anywhere from $599-$799, with the exam itself costing about $549. After properly enrolling and preparing for the CPT exam, individuals are allotted 2 hours to complete 120 questions. The price of renewal is also more than other recertification fees (about $700), but the continuing education requirements are the same. Every two years, professionals must complete 2.0 CECs to maintain their personal trainer certification.

ACSM Established in 1954, the American College of Sports Medicine offers its own NCAA-accredited personal training certification. To become an ACSM certified personal trainer, you must be at least 18 years of age, and possess both a high school diploma and an adult CPR certificate. The basic CPT program is comparable to other personal trainer certifications in that it qualifies you to train healthy individuals, provide exercise recommendations and make fitness assessments. Test applicants must pay the $279 exam fee and then complete 125-150 questions over the course of 2.5 hours. Unlike the ACE and NASM personal training certifications, ACSM credential programs require fitness professionals to enroll in continuing education courses every three years instead of two.

NSCA Founded in 1978, the National Strength and Conditioning Association is an international nonprofit educational association that currently serves nearly 30,000 members across 52 countries. Besides the standard age requirement and essential CPR/AED Certificate, the NCSA insists that all program participants possess a high school diploma (or equivalent). The actual exam is widely viewed as a very difficult test consisting of 140 questions35 of which are based upon responses to a video presentation. Many believe it would be in their best interests to get hands-on, practical experience prior to taking the exam. After passing the exam, NCSA-certified personal trainers must renew their credentials every three years by earning continuing education credits and paying a recertification fee (approximately $185-$220 for members; $305-$340 for non-members).





Friday, February 22, 2013

DIET FOR SMOKERS AND EX-SMOKERS

As a dietitian, the three most common questions which smokers ask me about diet and smoking, are: (1) Can a diet compensate for health damage caused by smoking? (2) What should I eat if I smoke? (3) If I quit, what type of diet is best to prevent weight gain?

(1) CAN A DIET COMPENSATE FOR SMOKING?

No diet or eating-plan, no matter how nutritious, can neutralise the health damage caused by the 850+ chemicals in tobacco smoke - many of which are carcinogenic. On average, if you smoke 20 cigarettes a day, you double your risk of a heart-attack and are five times more likely to suffer a stroke than a non-smoker. At 40 cigarettes a day, you are five times more likely to suffer from sudden cardiac death. Smoking is also the leading cause of lung cancer.

Thus before we even start to examine an appropriate type of diet for smokers, my overriding advice is: quit smoking today!

(2) WHAT SHOULD I EAT IF I SMOKE?

For anyone who smokes, daily diet nutrition is critical. The damage doneto the body's cardiovascular and respiratory functions requires a constant need for extra nutrients. Even if you smoke 5 cigarettes a day, you have increased nutritional needs due to your increased risk of hypertension, atherosclerosis, emphysema and numerous cancers. As stated, a healthy diet will not prevent these health conditions, but it may delay their development.

INCREASED NEED FOR ANTIOXIDANTS

Tobacco smoke leads to increased levels of free radicals - cancer-causing agents - in the body and a corresponding need for protective antioxidants that can neutralise them. The main antioxidant vitamins are vitamin C and vitamin E (which works best in combination with the mineral selenium). Phytochemicals such as bioflavonoids and carotenoids (eg. beta-carotene) are also rich in antioxidants.

HOW TO INCREASE YOUR ANTIOXIDANT INTAKE

Use the following suggestions are a guide to minimum dietary requirements.

- Eat 3-5 daily servings of deep green, dark red, orange of yellow vegetables.

- Eat 3-5 daily servings of red, yellow, orange or green fruits.

- Switch from coffee to tea, ideally green tea.

- Each day, take 2 tsp of wheatgerm oil (rich in vitamin E) and 6 Brazil nuts (selenium).

[Note: a serving is approx 1 medium fruit, or 1/2 cup chopped]

SPECIAL NEED FOR INCREASED VITAMIN C

One cigarette is estimated to rob the body of 25mg of vitamin C. Thus all smokers have a greatly increased need for this antioxidant-rich vitamin simply to maintain minimum levels. In practice, this need can only be met by taking supplements. As a general guide, I suggest you take 1 gram of vitamin C supplements per day. Choose a "timed-release" brand that includes a minimum of 100mg bioflavonoids.

BEST DIETARY SOURCES OF VITAMIN C

Fruits, such as: blackcurrants, papaya, guava, cantaloupe, elderberries, kiwi fruit, mango, oranges, strawberries.

Fruit Juices, such as: cranberry, grapefruit, lemon, orange.

Vegetables, such as: red peppers, green peppers, broccoli, Brussels sprouts, cauliflower, kale, tomatoes.

PROTECTIVE CAROTENOIDS

Carotenoids are pigments found in plants. All carotenoids are antioxidants, the most common example being beta-carotene. It is found in green plants (eg. spinach), as well as orange and yellow plants, such as carrots, sweet potato and melons. Clinical trials indicate that when consumed in foods - not supplements - betacarotene reduces certain precancerous symptoms.

[Warning: for reasons which are still unclear, beta-carotene supplements actually increase the risk of disease (eg. lung cancer). Thus your intake of beta-carotene should come exclusively from food.]

HOW TO INCREASE YOUR INTAKE OF CAROTENOIDS

Use the following suggestions are a guide to minimum dietary requirements.

Eat 4 daily servings of deep green, yellow or red vegetables, including: carrots, sweetcorn, pumpkin, spinach, sweet potato.

Eat 4oz tomatoes daily, either in sauce or chopped.

Eat 3 daily servings of colored fruit, including: melon, oranges, strawberries, mango, cherries.

PROTECTIVE BRASSICAS

According to research evidence, cigarette smokers who eat more brassicas have less incidence of cancers (eg. breast, colorectal, lung, pancreatic, prostate and stomach). As all these cancers are initiated by free radicals, it follows that brassicas may help to prevent other problems initiated by free radical damage and accelerated by smoking, such as: cataracts, emphysema, asthma and age spots.

Brassicas include: broccoli, Brussels sprouts, cabbage (all types), cauliflower, cress, horseradish, kale, kohlrabi, mustard, radish, swede, turnip, watercress.

GARLIC AND ONIONS

Garlic is a good source of unique antioxidants and contains anti-bacterial and anti-viral properties. Its anti-tumor properties are well documented. Onions, a member of the same vegetable family, have similar properties to garlic.

MORE DIETARY TIPS FOR SMOKERS

Reduce the total fat in your diet. At the same time, minimize your intake of saturated fat and trans-fatty acids. Eat regular servings of omega-3-rich oily fish (eg. salmon, mackerel, sardines).

Eat healthy carbohydrates. Avoid refined white flour carbs, choose only whole grains such as, oats, brown rice, wholewheat pasta. In addition, choose foods rich in soluble fiber (eg. apples, oat bran).

Eat healthy low-fat protein such as fish, lean chicken/turkey, or egg-whites. Include small amounts of lean red meat in your diet, along with regular servings of soy foods (eg. soybeans) and other vegetable protein.

Reduce sodium in your daily diet. Check food labels and choose low-sodium or sodium-free foods. Also avoid adding salt when cooking or eating.As a dietitian, the three most common questions which smokers ask me about diet and smoking, are: (1) Can a diet compensate for health damage caused by smoking? (2) What should I eat if I smoke? (3) If I quit, what type of diet is best to prevent weight gain?

(1) CAN A DIET COMPENSATE FOR SMOKING?

No diet or eating-plan, no matter how nutritious, can neutralise the health damage caused by the 850+ chemicals in tobacco smoke - many of which are carcinogenic. On average, if you smoke 20 cigarettes a day, you double your risk of a heart-attack and are five times more likely to suffer a stroke than a non-smoker. At 40 cigarettes a day, you are five times more likely to suffer from sudden cardiac death. Smoking is also the leading cause of lung cancer.

Thus before we even start to examine an appropriate type of diet for smokers, my overriding advice is: quit smoking today!

(2) WHAT SHOULD I EAT IF I SMOKE?

For anyone who smokes, daily diet nutrition is critical. The damage doneto the body's cardiovascular and respiratory functions requires a constant need for extra nutrients. Even if you smoke 5 cigarettes a day, you have increased nutritional needs due to your increased risk of hypertension, atherosclerosis, emphysema and numerous cancers. As stated, a healthy diet will not prevent these health conditions, but it may delay their development.

INCREASED NEED FOR ANTIOXIDANTS

Tobacco smoke leads to increased levels of free radicals - cancer-causing agents - in the body and a corresponding need for protective antioxidants that can neutralise them. The main antioxidant vitamins are vitamin C and vitamin E (which works best in combination with the mineral selenium). Phytochemicals such as bioflavonoids and carotenoids (eg. beta-carotene) are also rich in antioxidants.

HOW TO INCREASE YOUR ANTIOXIDANT INTAKE

Use the following suggestions are a guide to minimum dietary requirements.

- Eat 3-5 daily servings of deep green, dark red, orange of yellow vegetables.

- Eat 3-5 daily servings of red, yellow, orange or green fruits.

- Switch from coffee to tea, ideally green tea.

- Each day, take 2 tsp of wheatgerm oil (rich in vitamin E) and 6 Brazil nuts (selenium).

[Note: a serving is approx 1 medium fruit, or 1/2 cup chopped]

SPECIAL NEED FOR INCREASED VITAMIN C

One cigarette is estimated to rob the body of 25mg of vitamin C. Thus all smokers have a greatly increased need for this antioxidant-rich vitamin simply to maintain minimum levels. In practice, this need can only be met by taking supplements. As a general guide, I suggest you take 1 gram of vitamin C supplements per day. Choose a "timed-release" brand that includes a minimum of 100mg bioflavonoids.

BEST DIETARY SOURCES OF VITAMIN C

Fruits, such as: blackcurrants, papaya, guava, cantaloupe, elderberries, kiwi fruit, mango, oranges, strawberries.

Fruit Juices, such as: cranberry, grapefruit, lemon, orange.

Vegetables, such as: red peppers, green peppers, broccoli, Brussels sprouts, cauliflower, kale, tomatoes.

PROTECTIVE CAROTENOIDS

Carotenoids are pigments found in plants. All carotenoids are antioxidants, the most common example being beta-carotene. It is found in green plants (eg. spinach), as well as orange and yellow plants, such as carrots, sweet potato and melons. Clinical trials indicate that when consumed in foods - not supplements - betacarotene reduces certain precancerous symptoms.

[Warning: for reasons which are still unclear, beta-carotene supplements actually increase the risk of disease (eg. lung cancer). Thus your intake of beta-carotene should come exclusively from food.]

HOW TO INCREASE YOUR INTAKE OF CAROTENOIDS

Use the following suggestions are a guide to minimum dietary requirements.

Eat 4 daily servings of deep green, yellow or red vegetables, including: carrots, sweetcorn, pumpkin, spinach, sweet potato.

Eat 4oz tomatoes daily, either in sauce or chopped.

Eat 3 daily servings of colored fruit, including: melon, oranges, strawberries, mango, cherries.

PROTECTIVE BRASSICAS

According to research evidence, cigarette smokers who eat more brassicas have less incidence of cancers (eg. breast, colorectal, lung, pancreatic, prostate and stomach). As all these cancers are initiated by free radicals, it follows that brassicas may help to prevent other problems initiated by free radical damage and accelerated by smoking, such as: cataracts, emphysema, asthma and age spots.

Brassicas include: broccoli, Brussels sprouts, cabbage (all types), cauliflower, cress, horseradish, kale, kohlrabi, mustard, radish, swede, turnip, watercress.

GARLIC AND ONIONS

Garlic is a good source of unique antioxidants and contains anti-bacterial and anti-viral properties. Its anti-tumor properties are well documented. Onions, a member of the same vegetable family, have similar properties to garlic.

MORE DIETARY TIPS FOR SMOKERS

Reduce the total fat in your diet. At the same time, minimize your intake of saturated fat and trans-fatty acids. Eat regular servings of omega-3-rich oily fish (eg. salmon, mackerel, sardines).

Eat healthy carbohydrates. Avoid refined white flour carbs, choose only whole grains such as, oats, brown rice, wholewheat pasta. In addition, choose foods rich in soluble fiber (eg. apples, oat bran).

Eat healthy low-fat protein such as fish, lean chicken/turkey, or egg-whites. Include small amounts of lean red meat in your diet, along with regular servings of soy foods (eg. soybeans) and other vegetable protein.

Reduce sodium in your daily diet. Check food labels and choose low-sodium or sodium-free foods. Also avoid adding salt when cooking or eating.

TAKE REGULAR CARDIO-AEROBIC EXERCISE

No cigarette smokers diet-plan is complete without regular physical exercise. Working within your fitness capacity, gradually increase the intensity and duration of your workouts to about 30-45 minutes a day, on most days. For best effects on lung capacity and cardiovascular function, choose aerobic exercise such as: brisk walking, jogging, jumping rope, swimming and most sports.

(3) CAN YOU PREVENT WEIGHT GAIN AFTER YOU QUIT?

Yes, if you take proper physical exercise and eat a healthy calorie-controlled diet, you are unlikely to gain weight. However, in my experience, some weight gain seems to be inevitable.

WHAT IS THE AVERAGE WEIGHT GAIN?

Most smokers gain weight immediately after they quit. Current evidence suggests that the average weight gain for both men and women who quit smoking is about 6-8 pounds. The more you smoke, the higher the risk of weight gain when you quit. This weight gain is due to the decrease in metabolic rate and an increase in appetite experienced when you quit smoking. This weight increase is perfectly normal, and need only be a short term event.

SO WHAT SHOULD I EAT?

There is no single diet which will prevent weight gain once you quit smoking. Your best option is to focus on healthy eating combined with regular vigorous exercise (within your fitness capacity) and let Nature do the rest. As a general guide, follow these suggestions.

First, cut down on caffeine. Nicotine withdrawal makes us jittery and nervous. So it's important to avoid coffee and caffeine-rich soft drinks which may increase this nervous tension.

Second, increase your intake of fresh fruit and vegetables. Studies show that an increased intake of fruit and vegetables can help to minimize weight gain after you quit smoking. Eat them for snacks, add them to meals, eat them as starters and/or desserts. Eat them on car journeys instead of sweets or candy.

Third, eat little and often. Avoid the temptation to linger over your meals. Get into the habit of eating smaller meals at more regular intervals. Aim to eat something, no matter how small, every 2-3 hours. This helps to maintain a regular rate of calorie-burning.

Fourth, take steps to learn more about nutrition and choose nutrient-dense foods whenever possible. (See above for information about antioxidants, and healthy fats, carbs and protein.)

WHAT ELSE CAN I DO TO PREVENT WEIGHT GAIN?

Make physical exercise a top priority in your daily schedule. Ideally join a gym or fitness center and get into shape. Research evidence demonstrates a clear link between exercise and weight control after you quit smoking. Choose both cardio-aerobic and strength-training exercises, as both play an important role in raising metabolic rate.

Also, make sure you get enough sleep. Research evidence shows that lack of sleep may lead to weight gain, as well as an increased craving for cigarettes and food.

TAKE REGULAR CARDIO-AEROBIC EXERCISE

No cigarette smokers diet-plan is complete without regular physical exercise. Working within your fitness capacity, gradually increase the intensity and duration of your workouts to about 30-45 minutes a day, on most days. For best effects on lung capacity and cardiovascular function, choose aerobic exercise such as: brisk walking, jogging, jumping rope, swimming and most sports.

(3) CAN YOU PREVENT WEIGHT GAIN AFTER YOU QUIT?

Yes, if you take proper physical exercise and eat a healthy calorie-controlled diet, you are unlikely to gain weight. However, in my experience, some weight gain seems to be inevitable.

WHAT IS THE AVERAGE WEIGHT GAIN?

Most smokers gain weight immediately after they quit. Current evidence suggests that the average weight gain for both men and women who quit smoking is about 6-8 pounds. The more you smoke, the higher the risk of weight gain when you quit. This weight gain is due to the decrease in metabolic rate and an increase in appetite experienced when you quit smoking. This weight increase is perfectly normal, and need only be a short term event.

SO WHAT SHOULD I EAT?

There is no single diet which will prevent weight gain once you quit smoking. Your best option is to focus on healthy eating combined with regular vigorous exercise (within your fitness capacity) and let Nature do the rest. As a general guide, follow these suggestions.

First, cut down on caffeine. Nicotine withdrawal makes us jittery and nervous. So it's important to avoid coffee and caffeine-rich soft drinks which may increase this nervous tension.

Second, increase your intake of fresh fruit and vegetables. Studies show that an increased intake of fruit and vegetables can help to minimize weight gain after you quit smoking. Eat them for snacks, add them to meals, eat them as starters and/or desserts. Eat them on car journeys instead of sweets or candy.

Third, eat little and often. Avoid the temptation to linger over your meals. Get into the habit of eating smaller meals at more regular intervals. Aim to eat something, no matter how small, every 2-3 hours. This helps to maintain a regular rate of calorie-burning.

Fourth, take steps to learn more about nutrition and choose nutrient-dense foods whenever possible. (See above for information about antioxidants, and healthy fats, carbs and protein.)

WHAT ELSE CAN I DO TO PREVENT WEIGHT GAIN?

Make physical exercise a top priority in your daily schedule. Ideally join a gym or fitness center and get into shape. Research evidence demonstrates a clear link between exercise and weight control after you quit smoking. Choose both cardio-aerobic and strength-training exercises, as both play an important role in raising metabolic rate.

Also, make sure you get enough sleep. Research evidence shows that lack of sleep may lead to weight gain, as well as an increased craving for cigarettes and food.





DIET FOR SMOKERS AND EX-SMOKERS

As a dietitian, the three most common questions which smokers ask me about diet and smoking, are: (1) Can a diet compensate for health damage caused by smoking? (2) What should I eat if I smoke? (3) If I quit, what type of diet is best to prevent weight gain?

(1) CAN A DIET COMPENSATE FOR SMOKING?

No diet or eating-plan, no matter how nutritious, can neutralise the health damage caused by the 850+ chemicals in tobacco smoke - many of which are carcinogenic. On average, if you smoke 20 cigarettes a day, you double your risk of a heart-attack and are five times more likely to suffer a stroke than a non-smoker. At 40 cigarettes a day, you are five times more likely to suffer from sudden cardiac death. Smoking is also the leading cause of lung cancer.

Thus before we even start to examine an appropriate type of diet for smokers, my overriding advice is: quit smoking today!

(2) WHAT SHOULD I EAT IF I SMOKE?

For anyone who smokes, daily diet nutrition is critical. The damage doneto the body's cardiovascular and respiratory functions requires a constant need for extra nutrients. Even if you smoke 5 cigarettes a day, you have increased nutritional needs due to your increased risk of hypertension, atherosclerosis, emphysema and numerous cancers. As stated, a healthy diet will not prevent these health conditions, but it may delay their development.

INCREASED NEED FOR ANTIOXIDANTS

Tobacco smoke leads to increased levels of free radicals - cancer-causing agents - in the body and a corresponding need for protective antioxidants that can neutralise them. The main antioxidant vitamins are vitamin C and vitamin E (which works best in combination with the mineral selenium). Phytochemicals such as bioflavonoids and carotenoids (eg. beta-carotene) are also rich in antioxidants.

HOW TO INCREASE YOUR ANTIOXIDANT INTAKE

Use the following suggestions are a guide to minimum dietary requirements.

- Eat 3-5 daily servings of deep green, dark red, orange of yellow vegetables.

- Eat 3-5 daily servings of red, yellow, orange or green fruits.

- Switch from coffee to tea, ideally green tea.

- Each day, take 2 tsp of wheatgerm oil (rich in vitamin E) and 6 Brazil nuts (selenium).

[Note: a serving is approx 1 medium fruit, or 1/2 cup chopped]

SPECIAL NEED FOR INCREASED VITAMIN C

One cigarette is estimated to rob the body of 25mg of vitamin C. Thus all smokers have a greatly increased need for this antioxidant-rich vitamin simply to maintain minimum levels. In practice, this need can only be met by taking supplements. As a general guide, I suggest you take 1 gram of vitamin C supplements per day. Choose a "timed-release" brand that includes a minimum of 100mg bioflavonoids.

BEST DIETARY SOURCES OF VITAMIN C

Fruits, such as: blackcurrants, papaya, guava, cantaloupe, elderberries, kiwi fruit, mango, oranges, strawberries.

Fruit Juices, such as: cranberry, grapefruit, lemon, orange.

Vegetables, such as: red peppers, green peppers, broccoli, Brussels sprouts, cauliflower, kale, tomatoes.

PROTECTIVE CAROTENOIDS

Carotenoids are pigments found in plants. All carotenoids are antioxidants, the most common example being beta-carotene. It is found in green plants (eg. spinach), as well as orange and yellow plants, such as carrots, sweet potato and melons. Clinical trials indicate that when consumed in foods - not supplements - betacarotene reduces certain precancerous symptoms.

[Warning: for reasons which are still unclear, beta-carotene supplements actually increase the risk of disease (eg. lung cancer). Thus your intake of beta-carotene should come exclusively from food.]

HOW TO INCREASE YOUR INTAKE OF CAROTENOIDS

Use the following suggestions are a guide to minimum dietary requirements.

Eat 4 daily servings of deep green, yellow or red vegetables, including: carrots, sweetcorn, pumpkin, spinach, sweet potato.

Eat 4oz tomatoes daily, either in sauce or chopped.

Eat 3 daily servings of colored fruit, including: melon, oranges, strawberries, mango, cherries.

PROTECTIVE BRASSICAS

According to research evidence, cigarette smokers who eat more brassicas have less incidence of cancers (eg. breast, colorectal, lung, pancreatic, prostate and stomach). As all these cancers are initiated by free radicals, it follows that brassicas may help to prevent other problems initiated by free radical damage and accelerated by smoking, such as: cataracts, emphysema, asthma and age spots.

Brassicas include: broccoli, Brussels sprouts, cabbage (all types), cauliflower, cress, horseradish, kale, kohlrabi, mustard, radish, swede, turnip, watercress.

GARLIC AND ONIONS

Garlic is a good source of unique antioxidants and contains anti-bacterial and anti-viral properties. Its anti-tumor properties are well documented. Onions, a member of the same vegetable family, have similar properties to garlic.

MORE DIETARY TIPS FOR SMOKERS

Reduce the total fat in your diet. At the same time, minimize your intake of saturated fat and trans-fatty acids. Eat regular servings of omega-3-rich oily fish (eg. salmon, mackerel, sardines).

Eat healthy carbohydrates. Avoid refined white flour carbs, choose only whole grains such as, oats, brown rice, wholewheat pasta. In addition, choose foods rich in soluble fiber (eg. apples, oat bran).

Eat healthy low-fat protein such as fish, lean chicken/turkey, or egg-whites. Include small amounts of lean red meat in your diet, along with regular servings of soy foods (eg. soybeans) and other vegetable protein.

Reduce sodium in your daily diet. Check food labels and choose low-sodium or sodium-free foods. Also avoid adding salt when cooking or eating.As a dietitian, the three most common questions which smokers ask me about diet and smoking, are: (1) Can a diet compensate for health damage caused by smoking? (2) What should I eat if I smoke? (3) If I quit, what type of diet is best to prevent weight gain?

(1) CAN A DIET COMPENSATE FOR SMOKING?

No diet or eating-plan, no matter how nutritious, can neutralise the health damage caused by the 850+ chemicals in tobacco smoke - many of which are carcinogenic. On average, if you smoke 20 cigarettes a day, you double your risk of a heart-attack and are five times more likely to suffer a stroke than a non-smoker. At 40 cigarettes a day, you are five times more likely to suffer from sudden cardiac death. Smoking is also the leading cause of lung cancer.

Thus before we even start to examine an appropriate type of diet for smokers, my overriding advice is: quit smoking today!

(2) WHAT SHOULD I EAT IF I SMOKE?

For anyone who smokes, daily diet nutrition is critical. The damage doneto the body's cardiovascular and respiratory functions requires a constant need for extra nutrients. Even if you smoke 5 cigarettes a day, you have increased nutritional needs due to your increased risk of hypertension, atherosclerosis, emphysema and numerous cancers. As stated, a healthy diet will not prevent these health conditions, but it may delay their development.

INCREASED NEED FOR ANTIOXIDANTS

Tobacco smoke leads to increased levels of free radicals - cancer-causing agents - in the body and a corresponding need for protective antioxidants that can neutralise them. The main antioxidant vitamins are vitamin C and vitamin E (which works best in combination with the mineral selenium). Phytochemicals such as bioflavonoids and carotenoids (eg. beta-carotene) are also rich in antioxidants.

HOW TO INCREASE YOUR ANTIOXIDANT INTAKE

Use the following suggestions are a guide to minimum dietary requirements.

- Eat 3-5 daily servings of deep green, dark red, orange of yellow vegetables.

- Eat 3-5 daily servings of red, yellow, orange or green fruits.

- Switch from coffee to tea, ideally green tea.

- Each day, take 2 tsp of wheatgerm oil (rich in vitamin E) and 6 Brazil nuts (selenium).

[Note: a serving is approx 1 medium fruit, or 1/2 cup chopped]

SPECIAL NEED FOR INCREASED VITAMIN C

One cigarette is estimated to rob the body of 25mg of vitamin C. Thus all smokers have a greatly increased need for this antioxidant-rich vitamin simply to maintain minimum levels. In practice, this need can only be met by taking supplements. As a general guide, I suggest you take 1 gram of vitamin C supplements per day. Choose a "timed-release" brand that includes a minimum of 100mg bioflavonoids.

BEST DIETARY SOURCES OF VITAMIN C

Fruits, such as: blackcurrants, papaya, guava, cantaloupe, elderberries, kiwi fruit, mango, oranges, strawberries.

Fruit Juices, such as: cranberry, grapefruit, lemon, orange.

Vegetables, such as: red peppers, green peppers, broccoli, Brussels sprouts, cauliflower, kale, tomatoes.

PROTECTIVE CAROTENOIDS

Carotenoids are pigments found in plants. All carotenoids are antioxidants, the most common example being beta-carotene. It is found in green plants (eg. spinach), as well as orange and yellow plants, such as carrots, sweet potato and melons. Clinical trials indicate that when consumed in foods - not supplements - betacarotene reduces certain precancerous symptoms.

[Warning: for reasons which are still unclear, beta-carotene supplements actually increase the risk of disease (eg. lung cancer). Thus your intake of beta-carotene should come exclusively from food.]

HOW TO INCREASE YOUR INTAKE OF CAROTENOIDS

Use the following suggestions are a guide to minimum dietary requirements.

Eat 4 daily servings of deep green, yellow or red vegetables, including: carrots, sweetcorn, pumpkin, spinach, sweet potato.

Eat 4oz tomatoes daily, either in sauce or chopped.

Eat 3 daily servings of colored fruit, including: melon, oranges, strawberries, mango, cherries.

PROTECTIVE BRASSICAS

According to research evidence, cigarette smokers who eat more brassicas have less incidence of cancers (eg. breast, colorectal, lung, pancreatic, prostate and stomach). As all these cancers are initiated by free radicals, it follows that brassicas may help to prevent other problems initiated by free radical damage and accelerated by smoking, such as: cataracts, emphysema, asthma and age spots.

Brassicas include: broccoli, Brussels sprouts, cabbage (all types), cauliflower, cress, horseradish, kale, kohlrabi, mustard, radish, swede, turnip, watercress.

GARLIC AND ONIONS

Garlic is a good source of unique antioxidants and contains anti-bacterial and anti-viral properties. Its anti-tumor properties are well documented. Onions, a member of the same vegetable family, have similar properties to garlic.

MORE DIETARY TIPS FOR SMOKERS

Reduce the total fat in your diet. At the same time, minimize your intake of saturated fat and trans-fatty acids. Eat regular servings of omega-3-rich oily fish (eg. salmon, mackerel, sardines).

Eat healthy carbohydrates. Avoid refined white flour carbs, choose only whole grains such as, oats, brown rice, wholewheat pasta. In addition, choose foods rich in soluble fiber (eg. apples, oat bran).

Eat healthy low-fat protein such as fish, lean chicken/turkey, or egg-whites. Include small amounts of lean red meat in your diet, along with regular servings of soy foods (eg. soybeans) and other vegetable protein.

Reduce sodium in your daily diet. Check food labels and choose low-sodium or sodium-free foods. Also avoid adding salt when cooking or eating.

TAKE REGULAR CARDIO-AEROBIC EXERCISE

No cigarette smokers diet-plan is complete without regular physical exercise. Working within your fitness capacity, gradually increase the intensity and duration of your workouts to about 30-45 minutes a day, on most days. For best effects on lung capacity and cardiovascular function, choose aerobic exercise such as: brisk walking, jogging, jumping rope, swimming and most sports.

(3) CAN YOU PREVENT WEIGHT GAIN AFTER YOU QUIT?

Yes, if you take proper physical exercise and eat a healthy calorie-controlled diet, you are unlikely to gain weight. However, in my experience, some weight gain seems to be inevitable.

WHAT IS THE AVERAGE WEIGHT GAIN?

Most smokers gain weight immediately after they quit. Current evidence suggests that the average weight gain for both men and women who quit smoking is about 6-8 pounds. The more you smoke, the higher the risk of weight gain when you quit. This weight gain is due to the decrease in metabolic rate and an increase in appetite experienced when you quit smoking. This weight increase is perfectly normal, and need only be a short term event.

SO WHAT SHOULD I EAT?

There is no single diet which will prevent weight gain once you quit smoking. Your best option is to focus on healthy eating combined with regular vigorous exercise (within your fitness capacity) and let Nature do the rest. As a general guide, follow these suggestions.

First, cut down on caffeine. Nicotine withdrawal makes us jittery and nervous. So it's important to avoid coffee and caffeine-rich soft drinks which may increase this nervous tension.

Second, increase your intake of fresh fruit and vegetables. Studies show that an increased intake of fruit and vegetables can help to minimize weight gain after you quit smoking. Eat them for snacks, add them to meals, eat them as starters and/or desserts. Eat them on car journeys instead of sweets or candy.

Third, eat little and often. Avoid the temptation to linger over your meals. Get into the habit of eating smaller meals at more regular intervals. Aim to eat something, no matter how small, every 2-3 hours. This helps to maintain a regular rate of calorie-burning.

Fourth, take steps to learn more about nutrition and choose nutrient-dense foods whenever possible. (See above for information about antioxidants, and healthy fats, carbs and protein.)

WHAT ELSE CAN I DO TO PREVENT WEIGHT GAIN?

Make physical exercise a top priority in your daily schedule. Ideally join a gym or fitness center and get into shape. Research evidence demonstrates a clear link between exercise and weight control after you quit smoking. Choose both cardio-aerobic and strength-training exercises, as both play an important role in raising metabolic rate.

Also, make sure you get enough sleep. Research evidence shows that lack of sleep may lead to weight gain, as well as an increased craving for cigarettes and food.

TAKE REGULAR CARDIO-AEROBIC EXERCISE

No cigarette smokers diet-plan is complete without regular physical exercise. Working within your fitness capacity, gradually increase the intensity and duration of your workouts to about 30-45 minutes a day, on most days. For best effects on lung capacity and cardiovascular function, choose aerobic exercise such as: brisk walking, jogging, jumping rope, swimming and most sports.

(3) CAN YOU PREVENT WEIGHT GAIN AFTER YOU QUIT?

Yes, if you take proper physical exercise and eat a healthy calorie-controlled diet, you are unlikely to gain weight. However, in my experience, some weight gain seems to be inevitable.

WHAT IS THE AVERAGE WEIGHT GAIN?

Most smokers gain weight immediately after they quit. Current evidence suggests that the average weight gain for both men and women who quit smoking is about 6-8 pounds. The more you smoke, the higher the risk of weight gain when you quit. This weight gain is due to the decrease in metabolic rate and an increase in appetite experienced when you quit smoking. This weight increase is perfectly normal, and need only be a short term event.

SO WHAT SHOULD I EAT?

There is no single diet which will prevent weight gain once you quit smoking. Your best option is to focus on healthy eating combined with regular vigorous exercise (within your fitness capacity) and let Nature do the rest. As a general guide, follow these suggestions.

First, cut down on caffeine. Nicotine withdrawal makes us jittery and nervous. So it's important to avoid coffee and caffeine-rich soft drinks which may increase this nervous tension.

Second, increase your intake of fresh fruit and vegetables. Studies show that an increased intake of fruit and vegetables can help to minimize weight gain after you quit smoking. Eat them for snacks, add them to meals, eat them as starters and/or desserts. Eat them on car journeys instead of sweets or candy.

Third, eat little and often. Avoid the temptation to linger over your meals. Get into the habit of eating smaller meals at more regular intervals. Aim to eat something, no matter how small, every 2-3 hours. This helps to maintain a regular rate of calorie-burning.

Fourth, take steps to learn more about nutrition and choose nutrient-dense foods whenever possible. (See above for information about antioxidants, and healthy fats, carbs and protein.)

WHAT ELSE CAN I DO TO PREVENT WEIGHT GAIN?

Make physical exercise a top priority in your daily schedule. Ideally join a gym or fitness center and get into shape. Research evidence demonstrates a clear link between exercise and weight control after you quit smoking. Choose both cardio-aerobic and strength-training exercises, as both play an important role in raising metabolic rate.

Also, make sure you get enough sleep. Research evidence shows that lack of sleep may lead to weight gain, as well as an increased craving for cigarettes and food.





Christmas Gifts Ideas--Health and Fitness

Health is the foundation of both happiness and success. It is rare and extremely difficult for an unhealthy person to either be happy or be successful.

During Christmas and Christmas gift giving, it is true, we hardly think of health. We, however, do think a lot of love and merry making, which are very necessary for good health. But immediately after Christmas, we think a lot about health and fitness. It is so because New Year follows Christmas closely and when we think of New Year Resolutions health and fitness is our top priority. To go for walking, jogging, swimming, to start playing a game, to join a gym, to be more active and near the nature, to eat balanced food, etc. are some of the New Year Resolutions which people make for good health and superb fitness.

Before we discuss what Christmas gifts we could give for health and fitness, let us see the Fundamentals of Health and Fitness. These are:

Decide to Be Healthy! Condition Your Mind to Health Eat Healthy Exercise Regularly Be Active Live naturally and near Nature Fast at least once a week Be Happy Adopt a Regular Life Style Keep away from Bad Habits

So, as with happiness, so with health and fitness also mind plays great role in keeping us healthy and fit.

Christmas gifts relating to health and fitness would be appreciated very much. Some gifts which we could give are as under:

Yoga Books and Accessories: I have put yoga books and accessories at the top because yoga is a health system par excellence. Of course, yoga is not just a health system. It is a complete way of life. But it harmonizes body, mind, and soul and for perfect health and fitness this is very necessary. Yoga can be done indoors or outdoors, singly or in a group, nearly any time of the day, and by persons of any age. So, give the gift of yoga this Christmas.

Games and Sports: I have put games and sports in the second place after yoga as games and sports keep us active and interested. If we play some game, we are to a great extent addicted to it. We will make sure that we go to play. In some other activities this sort of commitment is difficult to maintain. Furthermore, most of the games and sports involve partners and teams and, therefore, it becomes sort of an obligation to be present. In a sense, every activity could be termed as games and sports, and many of the following activities could come under this heading, here by games and sports I mean activities like football, hockey, golf, tennis, badminton, etc.

Outdoor Activities: Most of the games and sports are outdoor activities. On the other hand, nearly all the outdoor activities are sports and games. Football is an outdoor activity as well, and skiing is a sport also. However, by outdoor activity I mean such things as camping, hunting, mountain climbing, fishing, and trekking, etc. Being outdoor means being near the nature. Being near the nature means health and fitness, and also peace of mind. Though nature is free (sun, moon, river, forest, mountain, cool breeze, sky, etc. are free) and one could enjoy them freely, most of the outdoor activities require special equipment which may be little costly. Giving a gift of such equipment to an outdoor enthusiast would be appreciated very much.

Gym/Swimming Club etc. Subscriptions: Gym and Swimming Club etc. subscriptions are excellent gifts. They are long lasting also (they would last, at least, the period of subscription). Personally, I have observed, that it is sometime difficult to keep up with such activities. People lose interest. So, such gifts are to be given to the right person if you don't want it to go waste.

Home Exercise Equipments: These are gaining popularity now-a-days as people are hard pressed for time. They want to include exercise also in their routine of shaving, taking a shower, and eating breakfast. A jogging machine in the bathroom is very convenient. Here also, unfortunately, people lose interest. However, it is still good as the equipment is at home and sooner or later some family member would benefit.

Health and Personal Care Products: These include diet and nutrition, health and personal care, medicines and household medical equipments, etc. These help in keeping good health and personal care. These are also good health gifts.

Accessories and Clothes: Every sports and game and activity require accessories and clothes. A good jogging suit, sneaker, or swim suit is not only necessary; they also inspire to undertake the activity. Giving such gifts is a signal to the recipient to start the activity. They also motivate.

Books, Audios/Videos, and MP3 Downloads: As with happiness gifts, so with health and fitness gifts also, books, audios/videos, and MP3 downloads are very important to inspire and motivate. They also teach. For example, yoga and exercise videos are very popular and many people do their exercise session following them.

Memorabilia and Allied Products: In games and sports memorabilia and allied products are very important. The possessor of an autographed baseball bat or World Series mascot or cards would be very proud and happy. Such memorabilia is available as gift items and would be appreciated very much.

Sports and Games Items to the Needy: It is true that many would be great sports persons could not realize their potential as they had no money to buy even the bare minimum equipments. In the developing countries the conditions is very pathetic. Only rich and well-to-do persons could afford the expenditure. So is the case with health. What to talk of sports equipments many don't have even enough to buy medicines or food. Hunger is the greatest enemy of good health. Please also think of in this direction also while giving Christmas gifts of health and fitness.

LIVE THE LIFE BEAUTIFUL!

BE HAPPY! BE HEALTHY! BE SUCCESSFUL!

TODAY, TOMORROW, FOREVER!





The Versatility of Actinase Protein Complex - Health - Nutrition

The ingredients list found on the back or side panel of every commercially available food product - with few exceptions - serves as the consumer's best starting point for understanding the real contents of each product. It discloses the ingredients that make up the product, sorted in order from most abundant to least abundant. What it does not show is the actual quantity of each ingredient. As such, more people than ever before are reading the Nutrition Facts panel on product labels to truly understand what is in their food [i].

However, where one problem has been solved, another has emerged. While it is beneficial for people to know that their food contains a specific amount of nutrients and/or vitamins, there are variations within those elements that are not captured by a typical food label. This is illustrated clearly when examining protein.

Many consumers are well aware of the importance of protein in daily diet. Protein constitutes the very building blocks that sustain life, from digestion through to muscle maintenance [ii]. However, eating the Recommended Daily Intake (RDI) of 50 grams of protein may not be as healthy as it should be, due to the differences in protein sources and protein qualities.

The variation of protein used in products is almost as wide as the variation of products themselves. Manufacturers may use whey, soy, caseinate, and other protein types to fortify their products with protein. And within each of these protein types are further refinements called 'protein grades' such as whey concentrate, whey isolate, whey hydrolysate, and so on. Though the specific type and grade of protein used in a product is not captured on the Nutrition Facts or Supplement Facts panel of a product, it is an important distinction.

The type and grade of protein determines how well the body will digest and assimilate it. Certain proteins such as whey isolate are readily digested after physical activities. Other proteins such as caseinates are ideal for sustained energy and anti-catabolism, and therefore best taken when there will be a long lapse before the next meal (catabolism is the state in which the body breaks down muscle tissue for energy).

One special grade of proteins - hydrolyzed proteins - is used in a very small percentage of products because of its high cost to manufacture. It is most often found in infant formula because it is very gentle on the stomach; it is easy to digest and assimilate. Hydrolyzed proteins are derived from complete proteins oftentimes through an enzymatic process of breaking down the protein into smaller constituents called peptides. The process divides the long protein molecules into shorter molecules called peptides. Generally, the smaller the peptide (measured in Daltons), the easier the protein is to digest and absorb.

Hydrolyzed proteins also owe their popularity to the fact that, as compared to standard proteins, they are less susceptible to denaturing- a process by which the proteins are broken into structures that the body cannot easily digest.

Since hydrolyzed protein is an excellent, natural formula of protein, it stands to reason that consumers would continually look for products using it. However, this is where the challenge occurs. The Nutrition Facts panel on product labels does not reveal the grade or even the type of protein used. To find this information, the consumer needs to turn back to the ingredient list. The FDA requires all food products to disclose the source of all proteins (eg. whey, soy, egg), but not the grade (eg. concentrate, isolate, hydrolysate).

Since all proteins are not the same, manufacturers employ various methods for incorporating them into products. Proteins such as caseinate and soy are alkaline-based and can only be used with 'milky' flavors such as chocolate and vanilla. Another drawback to casienates and soy is their high viscosity (thickness). This limits the amount of caseinate or soy that can be used in a beverage. Whey is an acid-based protein and is less viscous. Whey can be used with fruity flavors because of its compatibility with acidulants such as citric acid and malic acid. A challenge with all of these proteins is their heat instability - when they are heated, the proteins denature (break apart). Denatured proteins are difficult to digest and difficult to metabolize. Most proteins on the market fall into this category.

However, an innovative hydrolyzed protein blend called Actinase could be changing all of this for the better. Because of its molecular structure, Actinase is very dense. Forty grams of Actinase can be dispersed in less than three fluid ounces of water, with a viscosity no thicker than tomato juice. Any other protein at this concentration would become a sold mass. In other words, Actinase allows manufacturers to add more protein to their product without adding the thickness (or, viscosity) normally associated with protein fortification. Actinase is also very heat stable, so it has many applications that transcend the obvious sports drink market.

Yet Actinase's appeal goes beyond its heat-resistance and low viscosity. It is all natural, hypoallergenic, both acid and alkaline stable, and complete (i.e. Actinase contains all essential amino acids). Through a natural physiological mechanism called thermogenesis, Actinase also stimulates the body's metabolism and caloric burn rate. This is very good news for individuals on a weight-loss or weight-maintenance program, since an increased caloric burn rate reduces the intensity and frequency of fat-storing insulin surges. It is also good news for consumers who want to ingest a good source of protein, but not necessarily taste it, since Actinase has a neutral taste and aroma.

Only a few years ago, learning about protein was confined to simply reading a food label to ensure that the Recommended Daily Intake was being met. Today, however, the subject has become more complex, especially with respect to protein. Consumers now understand that it is not enough to simply understand how much protein is in their food. They should be aware of the source and quality of the protein, as well.

REFERENCES

[i] Source: "Understanding Labels". Supermarketguru.com. /page.cfm/261

[ii] Source: "The Importance of Protein". Ohiohealth.com /facilities/mcconnell/weightmanage/details/protein.htm





World News: A Must For Today

The news is the coverage of information around the world what was happening in every second. News includes more number of interface elements written in news. News has two priorities, like news must be current, and news must help the people something new will be presented through print, internet and other media's. The news telecasted throughout the world is said to be world news. This news is related to different countries like India News, Asia news, China news and more. India news is of different types of news like sports news, movie news, finance news, political Indian news,and more. News can also be telecasted in any language like Telugu, Hindi and other languages.

World news gives the information of current events in every country. Some of the latest news in the globe was given in the world news. This news is available in any language to the people. News may be based on political news, latest news or any type of news. The political persons who are appointed by the government and how they control the government services are clearly explained in political Indian news. Latest news gives the information of breaking news and upcoming movies news and more throughout the world.

Politics is a process by which the groups of people made collective decisions. The term political is generally refers to government or any state affairs. It is also used to refer the behavior of opposition government. Political can be observed by each and every people in the state or country. It involves the power and authority of the person. The news which deals with the government of India is said to be political India news. This news gives the information that how the political person are controlling the government services and the latest news in politics. In the world news, the people can know any type of political news over the globe.

India news sector is further divided into some categories like sports news, business news, and film news from these sectors different types of news are telecasting. Some of the latest news took place in the country will be shown in the India news and also in the world news. India news covers the information of current news of India. India news gives the information of any news to the people. News may be based on political news, and more. The acting of politics in the country is clearly shown in the political Indian news. Latest news gives the information of breaking news and upcoming movies news and more.





Thursday, February 21, 2013

News-seeking Patterns of Academicians & Administrators of AIOU

NEWS-SEEKING PATTERNS OF ACADEMICIANS AND ADMINISTRATORS OF ALLAMA IQBAL OPEN UNIVERSITY

BY MALIK TARIQ MALIK

INTRODUCTION

Media play a major role in the lives of people all over the world in this global age. Print media is more worthy and trustful source of information in Pakistan. In the Pakistan the readership of daily newspapers is higher.

The researcher of this study is interested in investigating news-seeking patterns of both the communities i.e. academicians as well as administrators in the areas of national and international affairs, politics, education, economic, health, sports etc. Nobody reads the whole newspaper but he or she tries to look for the news they are interested in. They get and update their knowledge and information about their particular field of interest. Some of the readers read only political news; others may go to economy page as well because they want to invest their money and are interested in knowing a countrys political and economic situation. Proper economic and politics condition is a motivating factor for investors to make investment. Some other readers are getting only information on education and health.

NEWS CONCEPT

Man can subsist without newspaper but no newspaper can subsist without news. News is a regular part of life. Definition of News is not an easy task. News is a simple word easily understood by those who deal with it. In a way it is one of the most complex words in our vocabulary, for it is endless in variety. Although most of the definitions are familiar by now yet News is certainly more than the Webster definition that is a report of recent events, fresh information concerning something that has recently taken place.

News is recent events and happening, especially those that are unusual or notable. According to Microsoft Encarta Dictionary a report of any recent event or situation and as the report of events published in a newspaper or information about current events printed in newspapers or broadcast by the media is called news. Therefore, according to this definition, news is what happens and what people feel, think, say and do. So, that news consists chiefly of unpublished reports of those activities of people which interest, inform, educate or entertain the public.

News is infact a communication between human beings. From the earliest period of human civilization, when people started exchanging ideas, the information or ideas started flowing from one person to another. With the organisation and development of the society, the transfer of ideas and information also increased and the process became more accurate and scientific.

IMPORTANCE OF NEWS

News to define its meaning is information provided to the public about the world around them. This information is important to them because equipped with the latest information about an issue; the public is a ble to decide their course of action. News is the accurate, timely and to the point report of an event. It is not the event itself, but the description of the event by a reporter. The importance of news has increased rapidly. It is the newspaper where we can find the news in more detail, and can be preserved and retained for any period of time. Today the press has become a social instrument, whether it wishes to be or not. As a social instrument, the newspaper finds place permanently in thousand of homes, and thus influences every member of the family indirectly.

PRINT MEDIA

Newspaper, publication usually issued on a daily or weekly basis, the main function of which to report news. Many newspapers furnish special information to readers, such as weather reports, television schedules, and listings of stock prices. They provide commentary on politics, economics, and arts and culture, and sometimes include entertainment features, such as comics and crosswor d puzzles. In nearly all cases and in varying degrees, newspapers depend on commercial advertising for their income.

Like division of media in Pakistan, people also enjoy both the urban and rural culture. It is very much obvious in Pakistan that national newspapers have their own monopoly. Print media is more worthy and trustful source of information in Pakistan as compared to Television which is in tight control of government. The reason may be to buy a newspaper is cheaper than to have a television set in home, and secondly people can see more news as compared to television bulletin. A newspaper is universally expected to perform four functions, in a democratic society.

? It must collect and disseminate objectively the days news.
? It must interpret and explain news in order to assist the readers in forming intelligent opinions.
? It must guide public opinion after presenting impartially both sides of every issue and point out the way to th e greatest good for the greatest number. Thus essentially a newspaper is an institution of society aiming at public welfare.
? It should perform the duty of entertaining to the public.

However, there is another side to the picture, too vital to be ignored. A newspaper is a commercial enterprise that naturally seeks profit. For that it has to mould itself in such a way that it could be an acceptable commodity for a large number of people sufficient for its sustenance. Thus a newspaper in order to survive has to strike a balance between its position as an institution of society and as a commercial enterprise.

HISTORY OF NEWSPAPER

Like all other human fields of improvement, newspapers also had a systematic, slow but steady growth. Mehdi Hassan and Dr. Abdus Salam wrote in their book Journalism for All (1988, p. 6780). According to Mehdi and Salam news was started in early 60 B.C. the history of the modern press is closely linked up with th e invention of printing and the printing press. According to S. Natarjan; the art of printing from negative reliefs was known in China around 594 A.D., and from there spread along the caraven routes to the west where taking impressions from wooden blocks became quite common. In 1768, William Bolts was deported from Calcutta to Madras enroot to Europe, because he dared to set up a printing press in Calcutta. James Augustus Hickys, at any rate, was the proprietor of the Bengal Gazette, or Calcutta General Advertiser, the first newspaper to be published in India. The first issue appeared on Saturday, January 29, 1780, announcing itself as a weekly political and commercial paper open to all parties but influenced by none, Much of its pages were devoted to advertisements. It was a two sheet paper, about 12 inches by 8 inches, with three columns printed on both sides. Warren Hastings, in which the pioneer journalist of Indo-Pakistan subcontinent scored some success, it was finally crushed.

However, in recent years the standard of newspaper, which could survive in existing circumstances, has considerably improved both content wise and in appearance. Especially the Urdu newspapers have changed altogether and can now be compared with any advanced newspaper.

This was a bulletin Printing, name used for several processes by which words, pictures, or designs are reproduced on paper, fabrics, metal, or other suitable materials. These processes, sometimes called the graphic arts, consist essentially of making numerous identical reproductions of an original by mechanical means, and the printed book has thus been called the first mass product.

Before the invention of printing machines, people spread news by word of mouth, written letters, or public notices. As more people learned to read and write, news reports gained added reliability. Newspaper publishers estimate that nearly six out of ten adults in the United States and Ca nada read a newspaper every day, and seven out of ten read a paper each weekend. By the time they see a newspaper; most people have already learned about breaking news stories on television or radio. Readers rely on newspapers to provide detailed background information and analysis, which television and radio newscasts rarely offer. Newspapers not only inform readers that an event happened but also help readers understand what led up to the event and how it will affect the world around them.

Newspapers trace their roots to handwritten news sheets posted daily in the public marketplaces of ancient Rome. The first printed newspapers appeared in China during the Tang dynasty (AD 618-907). These newspapers were printed from carved wood blocks. Precursors to modern papers first appeared in Venice, Italy, in the middle of the 14th century. Newspapers as known today, complete with advertising and a mixture of political, economic, and social news and commentary, emerged in Britain in the mid-18th century.

In modern times, newspapers that share a similar structure and function are published all over the world. This global press traces its origin to British papers of the 18th century. Though threatened by censorship in the years proceeding, during, and following the world wars, the global press maintained the tradition of freedom of the press first established in London.

Newspapers clearly state the journalistic salience of an item through its page placement, headline and length. In short we say that mass communication and newspapers is a process through which the social reality is transmitted. Newspaper, publication usually issued on a daily or weekly basis, the main function of which is to report news. Many newspapers also furnish special information to readers, such as weather reports, television schedules, and listings of stock prices. They provide commentary on politics, economics, and arts and culture, and sometim es include entertainment features, such as comics and crossword puzzles. In nearly all cases and in varying degrees, newspapers depend on commercial advertising for their income.

HISTORY OF SUB-CONTINENT NEWSPAPERS

Like all other human fields of improvement, newspapers also had a systematic, slow but steady growth. A short history of the press as it began in early times can help us in understanding the dimensions of its growth. The history of the modern press is closely linked up with the invention of printing and the printing press.

The institute of newsletters came much later. Dr. Abdus Salam Khurshid pioneering work on Newsletters in the Orient throw light on the origin of newsletters in the sub-continent. It was the Ghaznavide Muslim rulers who are said to have introduced the system in India towards the end of the 10th century. The newsletters played the major role in satisfying this quest for news and moulding public opinion before the pri nted newspapers became a reality.

Bengal, a part of which is now Bengla Desh, was the forerunner in modern journalism in the whole of the sub-continent. It was in Bengal that the first newspapers in India made there appearance and then the seeds of awakening were spread over the length and breadth of the rest of the country, beginning of course, with some pockets of British colonies such as Madras and Bombay. Since, modern newspapers in India had their origin in the needs of the small but growing European colonies sprinkled over the capitals of the presidency towns.

Journalism in those days was hardly considered a profession for decent men. The government of Bengal, under the Company rule, once contemplated the publication of a newspaper of their own so that, among other things, they may put out of existence and needy indolence a few European adventures who were found unfit to be emerged in any creditable method of subsistence. It is stated about C. H. Clay, the editor of the Madras Courier, that he had the entry of good society, because he was clerk of the Chief Justice. In 1768, William Bolts was deported from Calcutta to Madras enrooted to Europe, because he dared to set up a printing press in Calcutta. In 1780, James Augustus Hickys weekly political and commercial paper open to all parties but influenced by none, the Bengal Gazette, or the Hicky Gazette as it was popular and known, was refused transmission through the post office, and, after a historical struggle with Warren Hastings, in which the pioneer journalist of Indo-Pakistan subcontinent scored some success, it was finally cursed. William Duan of the Bengal Journal, was expelled from India, went to America and established himself as a newspaperman. Almost from its birth, the all absorbing interest of the Indian press had been politics. James Augustus Hickey started the Bengal Gazette in 1780; some eighty years after the first daily newspaper in England had com menced publication.

Even before Indian editors used their pens to fight for the freedom of their homeland, there was a strong political flavour to the press and very soon censorship of one kind or another was enforced, even though the people on whom it was imposed belonged to the ruling race. Editors in madras and Bombay soon followed their Calcutta forerunner into trouble with authority, which then of course was the company, very jealous of its position and highly intolerant of criticism by what were regarded as outsiders.

James Augustus Hickey, at any rate, was the proprietor of the Bangal Gazette or Calcutta General Advertiser, the first newspaper to be published in India. The first issue appeared on Saturday, January 29, 1780, announcing itself as a weekly and commercial paper, open to all parties, but succeed by none, many of its pages were devoted It was a two sheet paper, about 12 inches by 8 inches, with three columns printed on both sides. The second newspaper to be started in the Indo-Pakistan sub-continent was The Indian Gazette or Calcutta Public Advertiser published in 18th century. This was launched by Mr. P. Reed and Mr. B. Messink in November 1780.

The contents of the press in the 18th century reveal the influence of James Augustus Hickey. Foreign news, parliamentary debates of England, extracts from English newspapers, social news, letters to the editors and poets corners furnished most of the reading material. The second stage of Indian journalism started when the Baptist missionaries at Serampur, a Dutch settlement, started bringing out a monthly magazine in Bengali, the first of its kind to be published in a native language. The Friend of India a monthly periodical was also launched by the Serampur missionaries in April, 1818.

The first Indian-owned newspapers did not come out till the beginning of the 19th century. These newspapers were brought out to counteract the English and missionary influence on the local population. It is significant to note, therefore, the first such newspaper that was to come out was neither in the language of the area where it originated, that is, Bengal, nor in the language that was still deeply entrenched in the soil and in the courts and other official dealings, Persian. It was in English. Within the space of a few years, many other local owned newspapers were on the scene. The first Urdu newspaper in the subcontinent was Jam-i-Jahan Numa appeared in 1822. Bengal also claims the rare distinction of being the home of the first Hindi newspaper as well, Qodunt Martund launched in Calcutta in 1826. Calcutta, which was first to fall under British colonial rule of the three English colonies other two being Madras and Bombay remained the most important and largest press centre during 19th century.
1.7 GROWTH OF MUSLIM PRESS IN SUBCONTINENT

The tempo of political agitation was quickened by the Muslim Press in particular in 1919 which set up new traditions of sacrifice. The Zamindar reappeared in December 1919; its circulation was 6145 in 1920. Another was Paigham by Abdul Kalam Azad from Calcutta in 1921 and Sabah by Qazi Abdul Ghaffar from Delhi. Al these newspapers made their contribution to the success of the non-cooperation movement. In 1922, the Press Act was withdrawn after the movement stopped under directive from Mahatma Gandhi.

The pro-league Muslim Press during 1924 1937 was spear-headed by the Muslim Outlook and Inqilab whose lead was accepted by Muslim papers all over the sub-continent. During 1938 1947 the Muslim press grew rather rapidly. A number of English language newspapers sprang up while Urdu Press too had new additions. Together with the old newspapers, they voiced Muslim political aspirations with still greater force and played the major role in mobilising public opinion in support of the Pakistan movement.

After the Lahore Resolu tion was passed, the Quaid-i-Azam sponsored a create Muslim Press campaign and collected funds for that purpose. He founded the Dawn in October 1942 as a daily from Delhi and placed it under a trust of which he was the Managing Trustee. Quaid-i-Azam also started Manshoor and Urdu daily from Delhi which was the official organ of the Al India Muslim League. This bright and fancy daily was edited by Syed Hassan Riaz.

HISTORY OF PAKISTANS NEWSPAPERS

When journalism crossed the borders of Pakistan, it had made considerable progress both intellectually and technically. Lahore had the distinction of having not only the oldest Paper in Punjab but that in the whole of Pakistan. It is ironical to note that there was no devoted and influential Press in Indo-Pakistan sub-continent to voice Muslim opinion during the days of struggle for independence. The majority of first class English dailies such as The Statesman, The Times of India, The Pioneer, The Hindu, The B ombay Chronicle and The Hindustan Times used to appear in Province which now apart of India. In Pakistan, Karachi at best could boast of three English newspapers. The Daily Gazette, The Sindh Observer and the Karachi Gazette all of them Hindu-owned. Peshawar had only one English newspaper, Khyber Mail, while Rawalpindi, Multan, Quetta, Sialkot and other big cities had none. In the Punjab, during the pre-Partition days, The Civil and Military Gazette and The Tribune were the most prominent English dailies.

As had been stated earlier, the territories now forming Pakistan were never the centre of prominent English dailies. The reason may be due to the political and educational backwardness of the majority of the Muslim population of these regions. The Muslim League could hardly have expected any positive contribution to its stand from these Papers. The founder of Pakistan Quaid-i-Azam says, The role of newspapers in voicing and moulding public opinion cannot be over emphasised. The press has played an important role not only in the creation of Pakistan by mounding and expressing Muslim Public Opinion in support of the idea of Pakistan but, also in the development of this new state.

OBJECTIVES

This study has been aimed to investigate the following:

? To study the news-seeking patterns of the Academicians and administrators of AIOU readers with respect to the selected aspect namely gender, age, and qualification.
? To investigate the news-seeking patterns of the Academicians and administrators of AIOU readers with respect to the selected aspect namely selected medium of newspapers as well as their time of reading newspaper.
? To find out differences in news-seeking patterns among Academician and administrators of AIOU readers with respect to the selected aspects, namely purpose of reading newspapers i.e. reading newspaper for just gathering updated information, job hunting, entertainment, time killing etc.
? To find out differences in news-seeking patterns among academicians and administrator of AIOU readers with respect to the selectedg aspects, namely National and international affairs, educational, political, economics news, articles and editorials etc.

HYPOTHESIS

In this study the hypothesis is that:

? The Academicians are more interested in the news related to international and national affairs, articles, editorials, political and educational developmental news.
? The administrators are more interested in the area of national affairs, city news, political, job hunting, sports time-killing, etc.

RESEARCH QUESTION

What are the different patterns of news-seeking of academicians and administrators of Allama Iqbal Open University?

SIGNIFICANCE OF STUDY

The researcher should examine and analyze the news-seeking patterns of two groups i.e. academicians and administrators communiti es. The researcher also discuss potential effects highlighting from print media i.e. newspaper. The specification of such effects should be contained within the hypothesis that link elements or concepts in each of the phases.

News is a form of communication. The present age is rightfully called age of information, observation, and reasoning revolution. (Pavlik, J. V., 1996). These revolutions began with the wish to remember important events or happening by writing them down. With a few scratches, our inventive ancestors set in motion the never ending story of recording information, the communication and the storage of knowledge outside the brain. Information, observation and reasoning are the main sources of human knowledge. Over ninety percent of our knowledge comes through this first source, i.e. newspapers.
LITERATURE REVIEW

It is understood that information needs arise when an individual finds himself in a problem situation, when he or she no longer can manage with the knowledge that he or she possess, (Talja 1992, P. 72). There are a lot of studies on mass media or mass communication throughout the world done but a few research studies conducted on news-seeking patterns throughout the world, and especially in Pakistan. The present study is significant not only for the newspapers industries and readers, but it is also important for educational point of view. This study will help to newspaper readers, media practitioners, academicians as well as administrators of different disciplines and planners of print media.

We, as individuals and groups, repeatedly find ourselves in situations where information is needed, gathered, sought, organized, retrieved, processed, evaluated, and used (Solomon 1996, P. 292). Reading of newspaper is part of daily routine for many consumers. The paper version provides tactile pleasure of turning pages and the portability of tucking the newspaper in a briefcase or book-bag for later or recycling it by leaving it on the break or breakfast table for someone else to enjoy. Newspaper, publication usually issued on a daily or weekly basis, the main function of which is to report news. Many newspapers also furnish special information to readers, such as weather reports, television schedules, and listings of stock prices. They provide commentary on politics, economics, and arts and culture, and sometimes include entertainment features, such as comics and crossword puzzles. In nearly all cases and in varying degrees, newspapers depend on commercial advertising for their income.

INFORMATION SEEKING

The close to topic of this research related researches made by the renowned researchers are given below:

Suriya, Sangeetha and Nambi (2004) carried out a research work on "Infor mation seeking behaviour of Faculty Members from Government Arts Colleges in Cuddlier District." The purpose of their study was to investigate, how faculty members seek information from the library. It mentions that most of the respondents 61 (38.12 percent) visited the library several times a week to meet their information needs. Regarding the type of search made by the respondents the majority of the respondents 91 (56.87 percent) made their search by subject.

Shokeen and Kushik (2002) studied about information seeking behaviour of social scientists working in the universities located in Haryana. They reported most of the social scientists visit the library daily. The first preferred method of searching the required information by the social scientists followed by searching through indexing and abstracting periodicals, and citations in articles respectively. The social scientists use current journals followed by books.

Challener (1999) investigated artists and art historians teaching in five liberal arts colleges and three universities. Results found that they need information for teaching. The participants almost all subscribe to art journals, and many read newspapers. They visit libraries frequently, usually more than one library, and unlike previous reports, the majority is willing to ask the librarian for help. A large percentage of both art historians and artists are using computers for teaching. All 27 participants use slides extensively in the classroom, supplemented in most cases by textbooks.

Reneker (1992) investigated the information seeking activities of 31 members of the Stanford University Academic community were examined over a two-week period during the 1990-91 academic year. She adopted the naturalistic approach and employed qualitative techniques for data collection using mainly personal interviews. Informants perception of their information environment expressed in positive terms and ther e a close relationship between knowledge, information, environment and the sources used. Information seeking embedded in the day-to-day activities and relationships of participants and triggered both by articulation of need and availability of information. A large number of needs are satisfied by the sources informants created or organized themselves and by interpersonal information sources. The findings of the study indicated that the action of information seeking originated from a wide variety of needs like personal, professional, entertainment, etc.

Althaus and Tewksbury (2000) wrote in his article Online News-seeking Patterns of first and second year college students: Academic research continues to show that online news users are not representative of the average rational voter. Althaus and Tewksbury's study of Online News-seeking Patterns of first and second year college students reminds us that those who seek news and information online are qualitatively di fferent from the general population. Not only do they have greater access to, and familiarity with, computer technology than non-Internet users, they also have different demographic and attitudinal profiles than the general adult population. "News habits developed within this community result not from an uneven social distribution of computer skills and access but, rather, from the unique needs that are better satisfied by on-line or traditional news media."

Daniela Lesley Evans (1978, p. 96) write in his article entitled A Critical Examination of Claims Concerning: The Impact of Print he wrote So much that we think of as characteristic of the modern world economic, social, religious, political is built on the foundation provided by newspaper as a medium of communication. From the sixteenth century it became impossible for the illiterate to obtain either wealth or influence, and this has largely occurred due to the invention of print as a medium of communication i n the fifteenth century. This had widespread consequences, allowing large numbers of copies of a work to be made rapidly. The further availability of information provided enabled greater scientific advancement as it meant that other peoples ideas were more readily available. Similarly the development of the printing press encouraged religious reform, as it was a major factor in allowing the writings of Erasmus, Luther and later Calvin to achieve high levels of circulation.

Febvre and Martin (1976, p. 278) It is safe to assume that printing makes knowledge accessible to all, although it needs to be accompanied with the necessary cultural and political conditions making literacy compulsory for all. However, this does not necessarily lead to a society that is much more knowledgeable than one that uses oral communication as its foundation. In a non-literary society, where information is conveyed orally, to avoid the information it is necessary to avoid the whole of s ociety. The only possible way by living a completely solitary life, by contrast, reading and writing are predominantly silent and solitary activities. Consequently, in a literary society, information is easy to avoid, simply by choosing not to read what is available.

USES AND GRATIFICATIONS MODEL OF THE MEDIA

The mass media is a huge phenomenon. Through the various different platforms, print or broadcast, the media is able to reach millions of people like no other force. Without media, powerful speeches by politicians would no affect, local events would remain local, and performances by great actors would be seen only by the people in the immediate audience. The media overcomes distances, and builds a direct relationship with audience.

The model looks at motives of the people who use the media, asking why we bother to read newspapers, why we find ourselves so compelled to keep up to date with our favourite soap.

Surveillance

The surveillance need based around the idea that people feel better having the feeling that they know what is going on in the world around them. One of the genres this often applied to news. By watching or reading news, we learn about what is happening in the world, and as the news is usually bad news, this knowledge leaves us feeling more secure about the safety of our own lives. This idea might seem a bit strange, that we know about tragedies and we feel safer, but sociologists argue that ignorance seen as a source of danger, and so the more knowledge we have the safer we feel.

When looking at the news it's easy to spot news items that give us this reaction. For example if it wasn't for watching the news we might be unknowingly left with five rupees notes that are worthless, or become vulnerable to the latest computer virus, or end up in a hospital with an awful track record also we have not knowledge about new world record in cricket which set by South A frican cricket team against worlds best team i.e. Australia. So, the surveillance models then all about awareness. We use the mass media to be more aware of the world, gratifying a desire for knowledge and security.

Using the Media within Relationships

Another aspect to the personal relationships model is how we can sometimes use the media as a springboard to form and build upon relationships with real people. The EastEnders strapline 'Everyone's talking about it', despite being a clever marketing tactic, does hold up when looking at social uses of the media. Having a favourite TV program in common can often be the start of a conversation, and can even make talking to strangers that much easier.

The Advantages and Limitations of Media

Texts need audiences in order to realise their potential for meaning. So a text does not have a single meaning but rather a range of possibilities which are defined by both the text and by its audienc es. The meaning is not in the text, but in the reading. (Hart 1991, 60)

Andrew Hart, many other theorists and researchers who identify and give value to the existence of audience in relation to the media. At the most basic level, audiences are vital in communication. It is for the audience that media constructing and conveying information, and, if it were not for the audiences, the media would not exist. The exact relationship between the media and their audiences has been the subject of debate since media were first seriously studied and emphasises the importance of audience and of their relationship with the media.

The Effects model is considered to be an inadequate representation of the communication between media and public, as it does not take into account the audience as individuals with their own beliefs, opinions, ideals and attitudes:

Audiences are not blank sheets of paper on which media messages can be written; members of an audie nce will have prior attitudes and beliefs which will determine how effective media messages are. (Abercrombie 1996, 140)

A new approach to the dynamics of audience/text relationship was suggested in the Uses and Gratification model. In this model, theorists were not asking how the media effects audiences, but how were audiences using media. They suggested that audiences had specific needs and actively turned to the media to consume various texts to satisfaction of these needs. The audience in Uses and Gratifications were seen as active, as opposed to passive audience in the Effects model. Uses and Gratifications acknowledged that audience had a choice of texts from which to choose form and satisfy their needs, Bulmer and Katz (1974).

The model still implies that messages are packages of information that all audience will read same. It does not consider how he messages are interpreted or any other factors affecting audiences interpretation.

An other criticism is that of the tendency to concentrate solely on why audiences consume media rather than extending investigation to discover what meanings and interpretations are produced and in what circumstances, i.e. how media are received. (OSullivan, Dutton & Rayner 1994, 131)

In other words, media receivers want to use information in some way or to obtain satisfactions that they anticipate (Lowery & DeFleur, 1995).

A number of studies on audiences uses and gratification of various media (Berelson, 1949; Kimball, 1959, etc), early 1970s scholars in this area turned to audience motivations, developing typologies of uses people made of media to gratify social and psychological needs (Katz et al. 1973). Such typologies included such needs as strengthening understanding of self, friends, others, or society; strengthening status of self or society; and strengthening contact with family, friends, society, or culture (Lowery & DeFleur, 1995).< br />
It's likely has been found in the uses-and-gratification research from the West, that an individual uses media for different purposes at different times under different circumstances; and different people may seek different gratifications from media. A question for researchers is how to meaningfully and effectively categorize (typologies) those different needs and objectives.

According to Chang, Chen and Zhang study in (1993): Early studies of Chinese media focused on propagandistic and persuasive aspects of mass communication. Since mid-1880s, various social factions have used newspapers mainly as tools in their political struggles. The Chinese communists have always recognized value of mass media (Robinson, 1981). For example, the government has emphasized use of mass media for China's social, political, and economic development (Yu & Sears, 1996). As a powerful tool of opinion and perceptions, news media are supposed to unite the people, to eleva te their consciousness and spirit.

ROLE OF PRINT MEDIA

To keep abreast of what's happening in the world around us we need information. Without information we won't know a threat exists until it is too late. But just being offered information is not enough. We also need to be willing to take that information on board while there is still time to avoid threat.

Public information will be just one of many issues officials will have to address, and media are often perceived as being a nuisance or hindrance to response activities. However, it is essential that communicating with media is made a priority in any response planning because the media will be among first responders at the scene and will be a vital information mechanism for government bodies. The media will therefore share a significant amount of responsibility for relaying vital information to public. Although newspapers makes knowledge more accessible to all, and has had dramatic effec ts on our culture and society, it does not necessarily follow that a literate society is greatly more knowledgeable than a non-literate one.

NEWSPAPERS READERSHIP IN PAKISTAN

Newspaper publishers estimate that nearly six out of ten adults every day, and seven out of ten read a newspaper each weekend. By the time they seen; mostly people have already learned about breaking news stories on television or radio. Readers rely on newspapers to provide detailed background information and analysis, which television and radio newscasts rarely offer. Newspapers not only inform readers that an event happened but also help readers to understand what led up to the event and how it will affect on the world around them. Media scholar Philip J. Hanes (1996) wrote his article entitled The Advantages and Limitations Focus on Audience in Media Studies:

Audiences are not blank sheets of paper on which media messages can be written; members of an audience will h ave prior attitudes and beliefs which will determine how effective media messages are. (P.140)

Veblen, (1994) wrote in his article entitled Newspaper Readership and Informational/Cultural Processing: Newspaper readership is an instance of cultural participation in regard to which information-processing. Reading newspaper is more straightforward form of information processing than various other cultural activities and at the same time choice of newspaper could scarcely count as very effective kind of status-oriented `conspicuous consumption' on account both of relatively low price even expensive newspapers and of the fact that reading likely to take place in privacy of home as in public. Consequently, evidence of a connection between newspaper readership and status, independent of information-processing capacity, would, for our present purposes of particular significance.

Most people read only one (daily) newspaper, at least on a regular basis. This mean s that we can here avoid complications that arise with forms of cultural participation, such as, say, listening to music, where there a wide variety of genres and an individual may have a range of preferences. As we noted above, such instances have of late given rise to debates over whether distinction of greatest relevance in regard to status is that between those participating in `high' as opposed to `low' (or popular) culture or that between cultural `omnivores' and `univores'.

According to Pakistan Readership Report (2002-03) issued by Gallup survey of Pakistan, newspaper readership ratio among adults (18 years+) is only 33% and among youth (10-17years) is 21%. Province wise this ratio is: for Punjab 31%, For Sindh 49%, for N.W.F.P. 25%, and for Baluchistan 28%. Among youth (10-17years), this ration is: for Punjab 16%, for Sindh 34%, For N.W.F.P 16% and for Baluchistan 19%. Apparently the situation is, to some extent satisfactory for Sindh province but this is due to high rate of readership in Karachi, which is among adults 69% and among youth 44% .By excluding Karachi, the ratio remains very poor for interior Sindh. The table and graph elaborate the province-wise ratio of newspaper readership in Pakistan.
Ratio of Newspaper Readership
Province Among Adults
(+18 Years) Among Youth
(10 17 Years)
Punjab 31% 16%
Sindh 49% (Karachi 69% &
Interior Sindh 29%) 34% (Karachi 44% & Interior Sindh 24)
N.W.F.P. 25% 16%
Baluchistan 28% 19%
Average 33 21


Newspaper readership and buyer-ship are two different concepts. Every reader is not a buyer of newspapers. One newspaper read by a lot person at homes, offices, shops and libraries. According to Pakistan Readership Report 2002-03 of the Gallup Survey, in Punjab 10.17 readers read one copy, while in Sindh this ratio is 5.57, in N.W.F.P this ratio is 8.47 and in Baluchistan this ratio is 13.98.9 Considering the economi c peculiarities and rural character of the region, it is understandable that the number of readers per copy in Baluchistan is substantially higher than the national average of 7.7 It is necessary to mention that after including the ratio of readership per copy in FATA/FANA and Azad Jammu and Kashmir, the national average of readers per copy is 7.7.

NEWS SEEKING PATTERNS

In general, the amount of news reading tends to increase with age, education, and administrative status. News reading increases very rapidly through the academicians and administrators. Summarizing reading patterns by education appears that readers on lower end of educational curve tend to use newspaper for entertainment, sensational news, and political. Newspaper readership often measured by quantifying a particular indicator of newspaper-reading activity, readership tends to be viewed far too simplistically.

Qamar (2002, p.18) said in his thesis of M.Sc. Mass Communication entitled The comparison of Different Newspaper Reading habits of Male & Female. His comparative study of different newspaper reading habits of men and women in Pakistan meant to find out that; to what extent newspaper reading habits differ from each other. The researcher wrote in his research study that women are interested in reading newspaper. It was found that 56 percent female readers read newspaper daily. The survey indicated that high percentage of women read newspaper although not more than men.

It is found that men spend more time for reading newspaper per day than women, as 40 percent men read newspaper more than an hour, while there are no women spend more than an hour for reading newspapers. Men read newspaper more than women in terms of reading large volume of newspapers material. Men like to read hard news while women like to read soft news.

According to Herald Media Survey (1997) in Scotland revealed in an article What they Read? The s urvey showed that newspapers are still popular with young teenager in Scotland. More than three quarters of boys said they spent on average ten minutes a day for reading newspaper with sports page being the most popular only 13 percent of boys read the whole newspaper. Although girls spend slightly less time for reading newspaper, they are reading more widely.

Media researchers Mehta and Paralikar (1999) investigated through conducting a study that news-seeking pattern of the selected media were studied in relation to spent time, news language, news area, kind of news and news aspects. The overall findings of their study revealed that majority of respondents described to two English newspapers, because those newspapers give complete news and have good coverage of events. Overall and sex wise newspaper used as medium for seeking news most frequently. The kinds of news sought through newspaper were political, social, health educational, etc. Highly significant diffe rences existed in the news-seeking patterns of female respondents with respect to spent time for seeking news, kinds of news and news aspects.

The kinds of news sought through this media with highest intensity indices were political, social, national and international current affairs, educational, sports, science, economics and business news. The other indices were headlines, detailed news, news briefs, articles, and editorials. The researcher conducted research on assessing the importance of news, to explore where news fits in daily life.

James (2004, p.34) Thus, we risk misunderstanding its true nature. As we become comfortable employing automatic processing with its focus on efficiency, we let our skills of meaning construction atrophy. With weaker skills, we come to depend more and more on the media to tell us what is important and who we should be. For centuries, getting access to information was a major problem for virtually all human. With rise of the mass media throughout the 20th century, the barriers to access were substantially reduced, especially with spread of Radio, Television and then Computer. Today, not only information easily available to almost anyone; information keeps getting produced at an ever increasing rate. The information problem is no longer about how to get access. The much more pressing problem is how to keep up with all the news-seeking patterns.

PRACTICAL USAGE OF NEWSPAPERS INFORMATION

Andersen says in his article entitled Communicating Information across Cultures: Understanding How Others Work published on September 2002. There are specific communications differences between scientists and humanists that are created by their information-seeking patterns. An excellent example of academics cultural differences in the field of information seeking and uses, information-seeking research looks at how individuals go about finding materials that they need in order to satis fy informational needs both professional and recreational. In the ethnographic experience of an unfamiliar worship service, an individual might gather clues about standing-sitting-kneeling through watching others, through listening for directions from an authority, or through written materials available somewhere in the place of worship.

The academicians of AIOU usually follow the patterns established by their peers, relying upon mentors in their fields to guide them in graduate school and early professional development. Differences of style come from both individualhis or her own personal traits, predispositions, and biases, and from training that he or she has received in a particular discipline. Thus, culture including ways of individuals seeks information passed on through apprenticeship and practice.

RELATIONSHIP BETWEEN EDUCATION AND NEWSPAPER

The relationship between education and newspaper readership is far from simple. First, newspap er readership correlates positively with information seeking, including information about civic responsibilities, and need for cognition, the pursuit of higher level reasoning. A body of research correlates interest in information about political, public policy and social issues to news seeking. For example, a panel study by Hugh Culbertson and others found that focused attention, interest and involvement in political issues correlated positively with news seeking. The study found that attention either to newspapers or to television news content predicted provide knowledge. However, the study of newspaper readers were more cognitively involved than television viewers.

Maxwell McCombs and Paula Poindexter found a positive correlation between the frequency of newspaper readership and perceived civic duty to keep informed. (Civic duty encompasses perceived obligation to vote and to support fundamental liberties, including free expression.) Similarly, in a comparison study of nonreaders, single newspaper readers and multiple newspaper readers conducted by Wayne Wanta and others, nonreaders demonstrated particularly weak motivation to use newspapers to understand events or to known informed about civic affairs.

One study found that highly educated are more tolerant of others' freedom of expression than less well-educated, regardless of whether the issue in question supported by left or right-wing groups. The same study found that increased cognitive sophistication was even more predictive of support for free expression than level of education alone. Other studies using cognitive variables such as need for cognition have produced similar findings.

Rather than examine the possible multi-faceted link between education on free-expression issues and news seeking, research has tended to focus on differences among newspapers that may explain differences in civic knowledge among and between readers and nonreaders. For examp le, one study suggests that "not all newspapers are created equal." The study measured differences in civic knowledge among readers of different types of newspapers and found that all newspapers may not benefit equally from increased interest in civic affairs among potential readers. Because readers tend to gather information about local affairs from local newspapers and information about national issues from metropolitan papers, the selection of news source was predictive type of civic affairs knowledge possessed by the reader. Therefore, desire for increased knowledge of national events would not be correlated with increased reading of local newspapers. However, research by Dan Drew and David Weaver found, to the contrary, that readers of local newspapers sought and were knowledgeable about both local and national civic affairs.

FACULTY MEMBER AND NEWSPAPER READERSHIP

Tak Wing Chan & John H. Goldthorpe (2004) writes their research article entitle d Social Status of Faculty Member and Newspaper Readership. They write an instance of cultural participation in regard to which the information-processing might be thought especially favoured news for newspaper readership. More straightforward form of information processing of newspaper reading than various other cultural activities and at the same time choice of newspaper could scarcely count as very effective kind of status-oriented `conspicuous consumption', on account both of relatively low price of even the most expensive newspapers and facts that reading at home to take place in privacy as compare in public.

Consequently, evidence of a connection between faculty member and newspaper readership, independent of information-processing capacity, would be our present purposes of the study. Most people read only one (daily) newspaper, at least on regular basis. This means that we can here avoid complications that arise with forms of cultural participation, such a s, say, listening to music, where there is wide variety of genres and an individual may have a range of preferences.

However, we see how far the association between faculty member and readerships status may be accounted by individuals' educational attainment serving as proxy for their information-processing capacity. Although all newspapers are available and read throughout UK, Scotland has it own broadsheets (Herald, Scotsman) and tabloids. Their readers are grouped with those who read other regional newspapers under Regional category, local and others.

It may be noted that control variables do have some significant association with newspaper readership. The significant coefficients for sex, being generally positive, indication that women more liking than men to fall into other readership categories than broadsheet reader, while those for age, being generally negative, indicate that older persons are more liking than younger ones to read broadsheets t han to fall into other categories.

The coefficients for income cannot be so straightforwardly interpreted but, as anticipation, they are in-fact less often significant, and especially when education brought into analysis. Scots appear less likely than others to read broadsheets, but this is probably an artefact due to omission of Scottish broadsheets in the response categories.

However, the effects of status and education are interesting variables of research study. Having demonstrated that there are strong and systematic association between faculty members status and newspaper readership, while status and class are clearly correlated in contemporary British society as status gradient runs, as it were, across the class structured status stratification within classes may still be quite extensive.

Today, the cultural level of lifestyle is chief way in which status expressed and recognised, then, since newspapers generally regarded as being cult urally stratified, the status of individuals should show a close relation to the type of newspaper that they read.

The probability of individuals reading high-brow broadsheets rises with status, and at an increasing rate; the probability of their reading low-brow redtop tabloids falls with status in more or less linear fashion; and the probability of their reading middlebrow tabloids first increases with status and then decreases.

We have, moreover, considered the possibility that more basic relationship exists between individuals' educational level, information-processing capacity, and their consequent preference for more or less demanding kinds of reading newspapers. We find that although education does indeed influence of newspaper readership and on lines that would be predicted under information-processing and education does not remove the effect.

The association between faculty member and newspaper readership persists within different levels of education. The information-processing can be reckoned as at least more immediately involved in reading newspapers that in many other forms of cultural participation, while choice of newspaper is not the most obvious vehicle of conspicuous consumption. The cultural level of newspapers readership does grooming their status within their community.

ACADEMICIAN AND ADMINISTRATIVE USAGE OF NEWSPAPERS

Everyone knows information is a form of power. Daily millions of peoples gain their knowledge of national and international affairs from the pages of newspapers all over the world. The Third World countries know this more than ever. That why they are calling for the establishment of new international information order and they feel this is just as urgent as the establishment of new international economic order.

All medium of communication play a main role in the field of information, but the print media plays a key role in focusing public att ention, and news patterns influence, public perception of important issues of the day. The academicians and administrators are main source of ideas about needy changes in the University structure and managements. Discretionary behaviour by academicians and administrators who deliver services characteristics of most studies by the implementation research.

The modern newspaper plays several roles for its readers. From the analysis of intensive interviews, the researcher has attempted to construct a typology of such roles, or functions, of newspaper. Obviously the types enumerated here, while discrete, are not necessarily mutually exclusive for any one newspaper reader. Undoubtedly, different people read different parts of the newspaper for different reasons at different times. A group of readers seem to use newspaper because it enables them to appear informed in social gatherings, thus the newspaper has conversational value. Readers not only can learn what has happ ened and then report it to their associates but they can find opinions and interpretations for usage and discussions on current affairs with colleagues.

The newspaper readers predispositions are involved in effects of reading in two ways. They condition the readers selection of publications and the condition of his interpretation of what he reads. Almost any phase of readers personality may be involved in reading experience. Their personal traits, subject interests, and reading ability may determine which accessible publications they would choose to read. The difference can be explained only by differences in predispositions which may be fundamental or merely a temporary mood. The same predispositions are often involved in both selection and interpretation of reading, but they need not to be. The reader may select their reading from one set of conditions and respond to it from a totally different set.

Their methods of reading, which may range from a h asty skimming to close analysis, naturally affect both their response to publication and its effects on them. The more highly educated readers are attracted to more mature newspapers because their wider intellectual experiences enable them to share publishers more mature attitudes in the life. As the central fact in most peoples lives, occupation has an important role in selection and interpretation of reading, its importance, of course, varies with their occupation. Occupational differences such as clearly revealed in many subject classifications of publications. Reader motivated by need for greater social security may seek to improve their status within their family or social class or may try to exchange their social class for another social class.

News-seeking Patterns of Academicians

According to previous researches of news reading habits academicians or University teachers are interested to read the news according to their professional status. The y want to read news of national and international affairs, educational, economics, editorial and article. They want to update their knowledge because they deliver a lot of lectures in the different institutions and topics.

Newspapers are most prominent media which are providing the current information to educationist according to their requirement. To produce well-informed citizens who can make their own judgements on the basis of available evidence. In so far as educationist deals with value judgements, it does so in the ways which encourage their students to explore the range of value judgements and to examine the sources of such judgements (including their own) and their effects. They seek to impose ideas on what constitutes good or bad through newspapers.

News-seeking Patterns of Administrators

The administrators use a wide variety of sources, both informal and formal, to obtain the needed information as do their colleagues in other coun tries. However, in addition to giving preference to human sources, as was found by Campbell (1997), they place more emphasis on the press releases. They seem to be more satisfied with the information that they receive from the sources that they prefer than those that they do not. It is interesting to note that these respondents are least satisfied with the print media.

The information gathered by these respondents appears to be mainly used for getting job opportunities, personal knowledge, and less so for preparing personality profiles, editorials, and columns. This was expected because a limited amount of items mentioned in the later group are actually needed and are written by a limited number of individuals.

There are some interesting usage patterns of administrators because administrative personalitys almost choose same news for reading like as academicians but some differences exist i.e. they give priority to; job hunting, sports politics, featur es and burning issues of the country. As compared to academicians administrators are spend a lot time regularly to read newspapers, might be have spare time for in-depth reading of newspapers.


DATA ANALYSIS AND INTERPRETATION

In this chapter the researcher analyzed the data in response of respondents awareness/knowledge, personal identification, and confirmation of their news-seeking patterns. The data on the News-seeking Patterns of academicians and administrators of AIOU were collected through a questionnaire which was designed for this study with the help of supervisor. Primarily, cross-tabulation and correlation coefficient statistical procedure was applied to investigate exposure of newspapers readership, their demography and news-seeking patterns dimension; viz Reading English/Urdu language newspapers, purpose of reading newspapers, national and international current affairs, editorials and articles, economics, health and sport news, educat ional development news, information seeking on political news, and reading newspapers supplements.

Theoretical frame work for all the variables of this study was based on Uses and Gratification model. The data was analyzed with the help of SPSS (Statistical Package for Social Sciences) version 12.0. Details of the data analysis are given below:

Table 4.1: Cross-tabulation of Professions Gender and
Age of the respondents

Professions Gender and Age Age of the respondents Total
30 to 40 41 to 45 46 to 50 51 & above
Academicians Gender of the respondents Male Count 22 15 1 10 48
% Age 64.7% 68.2% 50.0% 83.3% 68.6%
Female Count 12 7 1 2 22
% Age 35.3% 31.8% 50.0% 16.7% 31.4%
Total Count 34 22 2 12 70
% Age 100.0% 100.0% 100.0% 100.0% 100.0%
Administrators Gender of the respondents Male Count 14 14 10 20 58
% Age 73.7% 77.8% 83.3% 95.2% 82.9%
Female Count 5 4 2 1 12
% Age 26.3% 22.2% 16.7% 4.8% 17.1%
Total Count 19 18 12 21 70
% Age 100.0% 100.0% 100.0% 100.0% 100.0%

Table 4.1 shows the samples age of Academicians and administrators of the AIOU. The sample comprises the 50% Academicians and 50% administrators communities. As evident from the table, greater numbers of male Academicians 83.3% as well as male administrators 95.2% are falling in the age category of 51 and above. Whereas, the numbers of female Academicians 31.8% and female administrators 22% are falling in the age category between 41 to 45. Similarly, there is quite a good number of both Academicians and administrators falling in the young age category; i.e. 30 to 40 years.

To sum up, comparatively young male Academicians are working in the AIOU. However, the age group between 30 to 40 of female Academicians is younger than the age group of female administrators. Similarly, overall, there are young people ranging from the age between 30 to 50 employed in the U niversity.


Table 4.2: Cross-tabulation of Professions Gender and
Qualification


Graph 4.2 documents that there are greater numbers of both male and female Academicians having M. Phil and PhD qualification 68.5%. Whereas, the administrating positions are mostly having masters degree qualification 91.7%. Thus the Academicians community is highly qualified as compared to the administrators in the AIOU.


Table 4.3: Cross-tabulation of Professions Gender and
Reading Newspaper


Graph 4.3 refers to the reading habits of faculty members and administrators. As evident from the table both male academicians and administrators read newspaper very greatly. However, the female academicians are less inclined toward reading newspaper as compare to female administrators i.e. 63% and 83% respectively. The overall result shows that reading newspaper by the administrators is higher than the academician community.
< br />Table 4.4: Cross-tabulation of Professions Qualification and Reading Newspaper
Professions Qualification and Reading Newspaper Reading Newspaper Total
Yes No
Academicians Qualification of the respondents Master Count 21 8 29
% of Total 30.0% 11.4% 41.4%
M Phil Count 15 4 19
% of Total 21.4% 5.7% 27.1%
PhD Count 21 1 22
% of Total 30.0% 1.4% 31.4%
Total Count 57 13 70
% of Total 81.4% 18.6% 100.0%
Administrators Qualification of the respondents Master Count 39 6 45
% of Total 55.7% 8.6% 64.3%
M Phil Count 4 1 5
% of Total 5.7% 1.4% 7.1%